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by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) by by Harvard Business Review

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Entrepreneur Magazine Guide Integrated Marketing PDF F06709f64

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by Jeanette Smith : Entrepreneur Magazine: Guide to Integrated Marketing

ISBN : #0471124397 | Date : 1996-08-02

Description :

PDF-c5a78 | Big-business marketing on a small-business budget! Integrated marketing enables small businesses to wage highly focused campaigns that send strong sales messages to the people who count. And you can do it on a shoestring! The Entrepreneur Magazine Guide to Integrated Marketing shows you how to put this powerful tool to work for your business. Bestselling marketing guru Jeanette Smith uses real-li… Entrepreneur Magazine: Guide to Integrated Marketing


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by Jens Boyd : Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition)

ISBN : #3824480522 | Date : 2004-02-24

Description :

PDF-63e08 | Jens Boyd zeigt, dass eine schnelle Reaktion im Wettbewerbskampf nicht immer die beste ist und dass stark an institutionellen Erwartungen orientierte Handlungsmuster und -typen und solche, die nur selten zur Anwendung kommen, überdurchschnittliche Ertragssteigerungen bewirken. … Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition)


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Unternehmerisches Verhalten in der Rivalität: Wettbewerbsdynamische Untersuchung von Reaktionszeiten und Handlungsmustern am Beispiel der US-amerikanischen Warenhausbranche (German Edition) by by Jens Boyd

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Global Perspectives Marketing 21st Century PDF 237bde0c7

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319386972 | Date : 2016-12-16

Description :

PDF-5380f | This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer b… Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Customers Keeps Powerful Strategies Friends PDF 57d2ac938

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by Lois K. Geller : Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever

ISBN : #1580625614 | Date : 2001-12

Description :

PDF-e54e9 | Today’s retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won’t capture the buyer’s loyalty if they don’t establish a personal “connection.” And there’s no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy – so sim… Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever


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[Pub.50Ctu] Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever PDF | by Lois K. Geller


Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever by by Lois K. Geller

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Cracking Sales Management Code Performance PDF Ee8078b7e

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by Jason Jordan : Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (Business Books)

ISBN : #0071765735 | Date : 2011-10-11

Description :

PDF-612f8 | Cracking the Sales Management Code is a groundbreaking book for sales managers and executives who want greater control over sales performance. Based on new research into how world-class sales forces measure and manage their sellers, it provides a best practice approach to identify and implement the critical activities and metrics that drive business results. It is not a book on organizational lead… Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (Business Books)


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[Pub.55GiR] Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (Business Books) PDF | by Jason Jordan


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Psychoanalytic Accounts Consuming Desire Darkness PDF 259f3974d

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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness by by John Desmond

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Tuned Extraordinary Opportunities Business Breakthroughs PDF 4159a1c8c

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by Craig Stull : Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

ISBN : #047026036X | Date : 2008-06-30

Description :

PDF-b0c80 | If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, r… Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs


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Escaping Price Driven Sale Sellers Extraordinary PDF Aa49cc33d

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Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit PDF




by Tom Snyder : Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit

ISBN : #0071545832 | Date : 2007-12-07

Description :

PDF-fb8b0 | From the creators of SPIN Selling®–a groundbreaking strategy for selling at a premium price every time. Do you frequently discount to win business? Do your customers ignore the differentiators you believe you bring to the marketplace? Does your brand seem to matter less to customers today? Great products, stellar service, and a strong brand are just prerequisites today. They no longer differe… Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit


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[Pub.82msK] Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit PDF | by Tom Snyder


Escaping the Price-Driven Sale: How World Class Sellers Create Extraordinary Profit by by Tom Snyder

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Joe Girards Essential Rules Selling PDF 04703ea59

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Joe Girard’s 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life (Marketing/Sales/Adv & Promo) PDF




by Joe Girard : Joe Girard’s 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life (Marketing/Sales/Adv & Promo)

ISBN : #0071799052 | Date : 2012-11-13

Description :

PDF-bc6d0 | The World’s Greatest Salesman Reveals the Techniques of His Astounding Success This newest book from sales phenomenon JOE GIRARD–The 13 Essential Rules of Selling–provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. Named the offi cial world’s greatest salesman by Guinness World Records, Girard covers everything … Joe Girard’s 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life (Marketing/Sales/Adv & Promo)


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