trendin_about_img_1 is an initiative of Madura Fashion & Lifestyle, India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashionwear and accessories within the country.

The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort. The company’s lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services in Bangalore, Mumbai, Pune and Delhi.

Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising more than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, both within and outside India.

Currently the website is accepting payment by credit card, debit card, net banking and option for cash on delivery is applicable on items ranging from INR 500 – 5000. All the online payments are processed through BillDesk to provides secure, encrypted connections for all credit card, debit card and Net Banking transactions.

It is shipping products all over India for free, it is paying for shipping, octroi and other taxes as well. Orders can be placed from across the world but delivery addresses are restricted to India.

Recently another offline retailer for branded apparel in India Reliance Brands limited had revealed its plans to foray in ecommerce, and with this there are many other ecommerce websites like Myntra, Snapdeal, Shopperstop, etc that are offering branded apparel in the country. Though, apparel has been the fastest growing subcategory in retail and reaches 13.4% online users in India but it has to be seen how Madura will succeed in its online venture just like its retail business.

Madura Fashion & Lifestyle is a division of Aditya Birla Nuvo Ltd (ABNL), a US$ 4.5 billion conglomerate by revenue size (FY12). ABNL is present across financial services, telecom, fashion & lifestyle, IT-ITeS and manufacturing businesses.

It is part of the Aditya Birla Group, a US$ 40 billion (FY12) Indian multinational. Anchored by over 60,000 employees, ABNL touches lives of more than 100 million Indians.