Launched in January 2008, naaptol has grown to become one of India’s largest comparison based social shopping portal. A one-stop destination for shoppers, merchants and market enthusiasts, that binds buyers and sellers in a lucrative network, we at Naaptol help people connect better making the whole experience of buying easier for you.

So, what do we do?

We sell with a difference.Every day, we connect you to millions of sellers, products and buyers in a segregated and clutter free environment that helps you decide easy. When the decision is made, buying automatically follows.

Who are we?

We are the people bringing you smiles. Started by 2 visionaries, Naaptol today has grown to a number that only honestly, integration and passion towards what you do can bring. From a tiny one digit number we have grown to an organization of a massive 3 digit who strive each day to deliver you smiles from across the country.

How did we do it?

A team of dedicated and efficient employees (from here on will be referred to as Naaptolites) strive all day long to get nothing but the best out of availability. Talk sales, operations, technology or marketing, our combined expertise is under lined by a solid foundation of research and insight which helps us deliver the best in an engaging atmosphere!


In the initial stage, Naaptol started with a seed capital of Rs.50 lakhs. Later in 2009 it expanded as an online marketplace and started offering products to purchase online. With this slight tweak in the business model, Naaptol shot up its turnover to Rs. 10 Crore (2009-2010) from Rs. 1 Crore in 2008-2009.In 2010, naaptol started investing in print media and increased its print media market share by 0.3% with top 3 position for two consecutive years. Henceforth in 2014, it facilitates transactions worth Rs. 3 crore every single day. The company services more than 11,000 orders every day.

Business Model

Naaptol follows the marketplace business model wherein it facilitates online and offline sales of third party products to its customer base, in addition to handling the customer service. In other words, it provides a platform for merchants and sellers to sell their products through Naaptol so that small-time merchants/sellers can reach out to a wider customer base and customers enjoy great value-for-money products.