Added: Tzvi Coakley - Date: 24.07.2021 23:35 - Views: 12259 - Clicks: 7376
You need the next big thing in mobile advertising, and right now that just might be brand bots.
The bot marketing phenomenon has been gaining strength on messaging apps that skew towards younger users, like Kik and Tinder, which has an estimated 50 million monthly active users. Kik has million registered users, more than a third of whom are aged between 16 and 24, and it's taking onnew users each day. More than 10 million of them have already chatted with brand bots since Kik introduced Promoted Chats in November Unsanctioned bots, typically porn bots run by spammershad been running rampant on the mobile chatting platform for years.
In the seven months since Kik launched Promoted Chats, more than million messages have been sent and received between human users and promoted chat s. That's a lot of chatting with completely artificial entities. Many of the brands behind these bots are media companies like Funny or Die, Moviefone, or content platform Massively. One example of the brand bots at play: Massively recently launched a campaign to promote horror flick Insidious 3.
For movie studios the marketing potential here must be tantalizing. DNA Studios, the producers of sci-fi film Ex-Machina, set up a clever marketing stunt on Tinder earlier this year in which a chat bot played the role of their main female character, an android in the film.
More 60 companies have Promoted Chat s on Kik. Waterloo, Canada-based Kik uses something like a freemium business model with its promoted chats. Brands like Skull Candy can set up their s for free, but if they want to acquire more users they have to pay Kik for the access. Nearly all 60 brands on the platform have gone on to pay for access to more users.
Kik CEO Ted Livingston believes this is the future of how companies will engage with their customers. Nobody is downloading apps anymore, he says. You just chat with new friends. On WeChat, you can order food, play games, send money and order a taxi among other things. Increasingly, WeChat is replacing the browser as a means to access websites for companies and organisations too.
I cover developments in AI, robotics, chatbots, digital assistants and emerging tech in Europe.
I've spent close to a decade profiling the hackers and dreamers who are. I've spent close to a decade profiling the hackers and dreamers who are bringing the most cutting-edge technology into our lives, for better or worse. I've written several cover stories for Forbes magazine including profiles on the founders of WhatsApp and Yahoo, and the Russian Facebook backer Yuri Milner.
Before all this I cut my teeth in local radio and the BBC. If you have a story idea or tip, e-mail me at polson forbes. This is a BETA experience. You may opt-out by clicking here. Feb 9,am EST. Feb 4,am EST. Jan 26,am EST. Oct 29,pm EDT. Oct 27,pm EDT. Edit Story. May 29,am EDT. Parmy Olson Former Staff. AI, robotics and the digital transformation of European business.
I've spent close to a decade profiling the hackers and dreamers who are …. Read Less.Female kik users 2015
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