Added: Leib Emond - Date: 19.11.2021 23:18 - Views: 48414 - Clicks: 1672
Per a demo video on Digital Buzz, Burger King is testing a chatbot on Messenger that enables users to place meal orders, select a pick-up location and pay for their purchases. Although a slew of marketers in various sectors are already leveraging chatbots, the QSR industry may find chatbots especially useful, particularly if a brand is uncertain about investing in a standalone mobile ordering application or platform.
Chatbots and related artificial intelligence-driven individual engagement and conversation platforms check out SWRVE, for example are essential capabilities that every marketer must learn to integrate into their efforts if they are going to connect with, engage and influence the individuals they serve, at scale. Location options also appear in a carousel-like format.
However, since Facebook does not yet offer in-application payments, the chatbot has likely integrated with a third-party platform, or brings users to an outside site on which they can complete their purchase. Burger King is not the only marketer leveraging Facebook Messenger as a two-way communication platform and sales-driving tool. Chatbots vs.
If a particular chain is wary about rolling out a mobile ordering app and running the risk of garnering few app downlo, it may find that investing in a chatbot is a safer strategy. Chatbots can provide a plethora of order-ahead options, and are readily available to Facebook users anywhere, at any time. Additionally, the fact that Facebook maintains hundreds of millions of users worldwide indicates that QSR chains can more easily reach ly-untapped demographics or new consumers who may be curious about ordering via a chatbot for the first time.
Becker said. Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Search x. Some information, such as publication dates, may not have migrated over. Check out our topic for the latest mobile commerce news.
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